Understanding Search Engine Marketing Needs
By Ken Cobb
The one thing all businesses need to be successful online is visitors and most of them will come either from referrals or through searches. A major part of internet marketing is making sure your website is friendly to the search engines, so the human users can locate you. When most people conduct a search, their search term is answered with usually thousands of possibilities, but only a few advance past the first results page. Even fewer will pass the second results page and after that, you may as well be invisible.
To understand the process, you need to understand the search engine mentality. Search engine spiders, often called bots, crawl the internet usually when there is not much searching being done and look for updated pages. While many web designers make frequent changes to their pages, waiting until redesign is complete before posting the updated version will get more of a reaction from the bots than doing it one small piece at a time.
Search engine bots have been trained to ignore most of your site's language code and instead focus their attention on the title of the site and its content. Placing keywords that describe the content of your site in the content and the title will attract more attention.
Once the Bots have crawled the sites, it will place them in an index, allowing search users to enter keywords and receive results based on their search. The order in which a site is returned by the search, better known as page ranking, is determined by a few factors that change frequently and are kept hush-hush by the search engine companies. Two main aspects looked for by the bots is the number of other relevant websites that link to your site and the amount of traffic your site receives.
Every link to your site from a relevant site counts as a vote of confidence in your site as having relevant information pertaining to a search term. The relevancy of the site from which the link is generated is important, as the bots see it as the other site agreeing that your site has what they look for in regards to that search. For example, if you sell books online and a site that sells magazines links to your site, the bot views it as relevant. However, a site that sells shoes linking to your site may not be viewed the same.
A site can also get the bots' attention by having a lot of traffic. This may seem to be a catch-22 with having a lot of traffic raise your position in search results, but you can't get a lot of traffic unless you are in the top of the rankings. However, it basically measures the amount of traffic your site gets in response to a search term as compared to traffic going to other sites based on the same search criteria.
How the pages of your site work together is also measured by the search engine bots as well as how well it reacts to users on the internet. Even with a page that is perfectly designed to attract search engine bots may not appear quickly in the top rankings. A week or two is not unusual, but can also take weeks or even months to reach the top of the list.
Ken Cobb is the founder and CEO of Next Level Enterprises, LLC an industry leader in home business Internet Marketing, Consulting and CRM Solutions.
For more information: info@NextLevelEnterprises.com
The one thing all businesses need to be successful online is visitors and most of them will come either from referrals or through searches. A major part of internet marketing is making sure your website is friendly to the search engines, so the human users can locate you. When most people conduct a search, their search term is answered with usually thousands of possibilities, but only a few advance past the first results page. Even fewer will pass the second results page and after that, you may as well be invisible.
To understand the process, you need to understand the search engine mentality. Search engine spiders, often called bots, crawl the internet usually when there is not much searching being done and look for updated pages. While many web designers make frequent changes to their pages, waiting until redesign is complete before posting the updated version will get more of a reaction from the bots than doing it one small piece at a time.
Search engine bots have been trained to ignore most of your site's language code and instead focus their attention on the title of the site and its content. Placing keywords that describe the content of your site in the content and the title will attract more attention.
Once the Bots have crawled the sites, it will place them in an index, allowing search users to enter keywords and receive results based on their search. The order in which a site is returned by the search, better known as page ranking, is determined by a few factors that change frequently and are kept hush-hush by the search engine companies. Two main aspects looked for by the bots is the number of other relevant websites that link to your site and the amount of traffic your site receives.
Every link to your site from a relevant site counts as a vote of confidence in your site as having relevant information pertaining to a search term. The relevancy of the site from which the link is generated is important, as the bots see it as the other site agreeing that your site has what they look for in regards to that search. For example, if you sell books online and a site that sells magazines links to your site, the bot views it as relevant. However, a site that sells shoes linking to your site may not be viewed the same.
A site can also get the bots' attention by having a lot of traffic. This may seem to be a catch-22 with having a lot of traffic raise your position in search results, but you can't get a lot of traffic unless you are in the top of the rankings. However, it basically measures the amount of traffic your site gets in response to a search term as compared to traffic going to other sites based on the same search criteria.
How the pages of your site work together is also measured by the search engine bots as well as how well it reacts to users on the internet. Even with a page that is perfectly designed to attract search engine bots may not appear quickly in the top rankings. A week or two is not unusual, but can also take weeks or even months to reach the top of the list.
Ken Cobb is the founder and CEO of Next Level Enterprises, LLC an industry leader in home business Internet Marketing, Consulting and CRM Solutions.
For more information: info@NextLevelEnterprises.com
Labels: Search Engine Marketing, Search Engine Optimization, Search Engine Ranking, SEM, SEO
posted by Next Level Enterprises @ 1:14 PM
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