The Real Scoop on Article Marketing

By Ken Cobb

Article marketing has become a new buzz word in the world of online network marketing. A favorite tool of multi level marketing (MLM) participants, this development has led to a surge of freelance writers who specialize in the quick creation of such website content. Yet before you pay for a bunch of articles that contain your product information, beware! There is a right and a wrong way to go about article marketing.

The real scoop on article marketing essentially identifies seven key points:

1. The articles need to be professionally written. If you do not write well and cannot think of innovative ways to talk about the business you are in, outsource this aspect of the business! Freelancers will be knowledgeable not only with respect to grammar and punctuation, but also understand how to write articles for inclusion in your site.

2. Do not think of article marketing like product placement in movies. Although some lesser quality articles will portray the process as such, it is the savvy article marketer who will only sparingly use your company name or the name of the product and instead lead the reader to the only possible conclusion – the one for which you are paying.

3. Think about the kinds of information that would be useful or of interest to those visiting your site. This is the basis for the topics of the articles which you use to market your product and service. Obviously, if you run a site that sells doggie biscuits, you do not want to write about abstract Spanish paintings. Conversely, if you know of an abstract Spanish painter with a strong love for his or her canine companion, then you have fodder for an article!

4. Do not limit the exposure of the articles to your website. Instead, find sites that will permit you to freely publish your content and then publish the article there. If it is well written, it will not be considered spam and thus it will be well received.

5. Be careful when posting the article on forums or blogs since the rules against spamming are very stringent and it is easy to make a misstep. By understanding an individual forum’s definition of spam – which may vary widely – and then abiding by the rules, you will find that your reputation will be protected and you may even become something like an instant expert!

6. Article marketing, by extension, can also be used in the world of public relations. Many multi level marketers have begin publishing press releases, and since you can send out a release on virtually anything having to do with your business, you will be wise to take advantage of this avenue of readily available publicity.

7. Last but not least, ensure that your articles meet the needs of the various websites where you are intending to post them. Many have requirements with respect to word count, coding within the article text itself, and also links included in the text. Some sites frown on any link leading away from their sites!

Ken Cobb is the founder and CEO of Next Level Enterprises, LLC an industry leader in home business Internet Marketing, Consulting and CRM Solutions.

For more information: info@NextLevelEnterprises.com

Turning a Network Marketing Lead into a Client

By Ken Cobb

Many a novice new to multi-level marketing (MLM) or network marketing is of the opinion that lead generation is perhaps the most difficult aspect of the business experience. Quite often the newbie is pleasantly surprised when a well-constructed website generates a large amount of hits and visitors appear to steadily flock to the site. The realization that turning a network marketing lead into a client is the aspect of the business which is difficult usually does not dawn on the novice network marketer until she or he reconciles the amount of visitors with the amount of sales generated. Worse yet, eventually the newness of the site and product will wear off, and the numbers of visitors will most likely flock to the next new competitor who has listed a new site. It is at this juncture that many a home based MLM business will find itself floundering mercilessly without the cause being readily apparent to the entrepreneur.

Yet turning a network marketing lead into a client is not as hard as it appears. As a matter of fact, there are three failsafe tips that will almost guarantee your success! First and foremost, you need to know your product. Knowing a product is a lot different from reading about it in the glossy brochures and memorizing the ingredients of the wellness drink or nutritional supplement you may be selling. Instead, truly knowing a product implies that you are intimately familiar with it. This kind of intimacy with your product will only be accomplished by actually using it, testing it under various circumstances, and honestly acknowledging its weak points – each and every product has weak points – and understanding its strong points. Product knowledge of this kind will enable you to overcome customer objections by highlighting the strong points from personal experience! As a sales tool, product knowledge is unbeatable, yet if you simply parrot back that which the potential client can read on the website or in the brochure, you will automatically operate from a position of disadvantage.

Secondly, the market is ever changing and thus requires you to maintain a current understanding of trends and consumer behavior. Do not assume that clients will purchase goods for the same reasons they did one or five years ago. Instead, if the current consumer trend leans toward environmental consciousness, you will need to slant your sales presentations accordingly. Conversely, if it is the healthful living aspect that is causing consumers to part with their money, you will need to be aware of this angle as well. Read the trade journals – many of which are available for free online – and listen to business shows on radio or television. Consumer behavior is ever changing and the successful network marketer is operating in harmony with or on the cutting edge of trends.

Third and last is perhaps the most important aspect of turning a network marketing lead into a client: be in constant contact with the greats of the industry. In your immediate business environment this will most likely refer to your very own up line! Ask questions, learn from them, find out what works for them and what does not; in short, squeeze every bit of business wisdom from those who will profit from your success and thus will not hesitate to share their knowledge and understanding of the business with you.

Ken Cobb is the founder and CEO of Next Level Enterprises, LLC an industry leader in home business Internet Marketing, Consulting and CRM Solutions.

For more information: info@NextLevelEnterprises.com

Website Templates: The Faces of Online Businesses

By Ken Cobb

When it comes to a business, appearance is virtually the crux of the deal, or at least many entrepreneurs think so. Quality merchandise and respectable service form the foundation of every venture, but the image representing that business—in other words, its “face”—is the initial attraction to the public, which is made up of people who are predominantly visually stimulated beyond everything else. This is was an online site must look a certain way. Logos, ads, colors, menu organization, font style . . . all of this goes into shaping an online business’ particular image. Attraction, though, isn’t only what seems “pretty”; the apeal comes from uniqueness and innovative arrangement—a design unlike no other, one that stands out in the eyes and the mind. This is the”business sign” that draws the ongoing traffic.

All this is accomplished through the website template. This comes in many styles and features, depending on the personal preference and necessity of the particular entrepreneur and that person’s business. Construction with the template is simple, quick and very convenient, not to mention pre-organized to facilitate every business venture’s sense of professionalism, with those features common with most businesses, such as menus, title space, cells for section division, and areas for imagery, like photos. Everything is patterned but can be re-devised or arranged to accommodate a user’s needs.

Employing the same template for each page of a site keeps things uniform. This not only assures consistency in style and design, but using the same template throughout the site makes construction effortless, since every page will feature virtually the same thing, perhaps with slight or subtle variations here and there, such as an addition to the menu, a video application, a “search” and/or interactive fill-in fields, a different image on each page, or a different color for the same template style to set off a particular page.

Templates, however, are expensive, or can be, especially the better quality models. The price range extends from $50.00 to $200.00 or more, along with web designer fees, which typically run about the same or shoot to over $1,000, depending on the expert and that person’s level of experience. This, of course, is unless the entrepreneur possesses web-building skills her- or himself. In either case, templates will need to be bought, although discounts and specials will help one save money. Because of the high cost, those with limited budgets could buy one and use it over and over again, especially if outsourcing the website construction. The price of the desirable template, and the budget, should give entrepreneurs a clearer idea in which direction to go with spending.

With a template business owners are able to put a “face” on their site and give it a distinctive character. As a matter of fact, the template, when used the right way, actually becomes their site, speaking out as the representative for the business.

Those who wish to start from scratch can do that, too, with the help of a major editor like Dreamweaver ™ or Front Page™, and some knowledge of HTML or PHP will allow any entrepreneur to build her or his own site to appear unlike any other. The only limit here is the imagination.

Ken Cobb is the founder and CEO of Next Level Enterprises, LLC an industry leader in home business Internet Marketing, Consulting and CRM Solutions.

For more information: info@NextLevelEnterprises.com

Why Global Resorts Network Is Better Than Other Online Travel Opportunities

By Ken Cobb

Global Resorts Network is in fierce competition with their rivals and doing very well I might add! They have been at this for many years. They were one of the first (if not the first) to develop an Internet reservation and customer service system providing members with access to their world-wide inventories of accommodation, as well as expertise in the vacation industry. So if they are in the same industry as others and are offering a similar product with a similar business model, what makes GRN (Global Resorts Network) a better opportunity? You not only get paid on a sales commission basis but you also get paid based upon a perpetual leverage system.

Perpetual leverage allows you to earn money from representatives that you sold a membership to. For example: you make your first sale, which is your qualifying sale. This money goes to your sponsor. Then any sale after your first sale pays a commission directly to you. You make a membership sale to Anna, Brandon, Charlie, David and Elizabeth. Anna makes her first sale and the $1000.00 commission goes to you. Anna makes three sales; you earn commission from each of her sales. Brandon and Elizabeth both make four sales a piece. Out of those eight sales one of the buyers under Elizabeth makes two sales. You now earn the commission from that person. With this method you can continuously make a profit and you do not have to make any other sales. Who would want to stop though? With this virtual sales force in place the stakes get higher and higher!

Other online opportunities make a profit on a direct sales basis only. If you are struggling with sales you earn little to no profit. With a perpetual leverage position you can be struggling with sales but your past sales are still brining in an income. This is the one area where GRN may have a leg up on their competition.

The top four reasons why Global Resorts Network is a better online opportunity include the following reasons:

* Breakthrough compensation plan- perpetual leverage or continuous pay

* Product can be marketed worldwide-unlimited sales opportunity

* No personal selling required-no hassling friends or relatives

* Instant residual income-a single sale is all it takes to earn a continuous income

Why Choose Global Resorts Network?

* Global Resorts Network is more than your average online opportunity. GRN offers millions of people the opportunity to earn a substantial income while enjoying your new career from the comfort of your very own home. They offer both three-year memberships as well as lifetime memberships travel packages. This provides you with a larger customer market and a better opportunity for a successful home-based business. You will become a part of a seven trillion dollar a year industry and begin making commissions of $500 to $1000. Not only will you be providing yourself with this pleasing income but also you will be helping people all around the globe to fulfill their travel dreams.

* GRN does not offer any hotel to their customers but the best. Only four and five star resorts are offered to their customers. They believe in quality travel offers and not just another discount rate.

Global Resorts Network has the opportunity to work from home and to change your quality of life for the better!

Ken Cobb is the founder and CEO of Next Level Enterprises, LLC an industry leader in home business Internet Marketing, Consulting and CRM Solutions.

For more information: info@NextLevelEnterprises.com