Website Templates: The Faces of Online Businesses
By Ken Cobb
When it comes to a business, appearance is virtually the crux of the deal, or at least many entrepreneurs think so. Quality merchandise and respectable service form the foundation of every venture, but the image representing that business—in other words, its “face”—is the initial attraction to the public, which is made up of people who are predominantly visually stimulated beyond everything else. This is was an online site must look a certain way. Logos, ads, colors, menu organization, font style . . . all of this goes into shaping an online business’ particular image. Attraction, though, isn’t only what seems “pretty”; the apeal comes from uniqueness and innovative arrangement—a design unlike no other, one that stands out in the eyes and the mind. This is the”business sign” that draws the ongoing traffic.
All this is accomplished through the website template. This comes in many styles and features, depending on the personal preference and necessity of the particular entrepreneur and that person’s business. Construction with the template is simple, quick and very convenient, not to mention pre-organized to facilitate every business venture’s sense of professionalism, with those features common with most businesses, such as menus, title space, cells for section division, and areas for imagery, like photos. Everything is patterned but can be re-devised or arranged to accommodate a user’s needs.
Employing the same template for each page of a site keeps things uniform. This not only assures consistency in style and design, but using the same template throughout the site makes construction effortless, since every page will feature virtually the same thing, perhaps with slight or subtle variations here and there, such as an addition to the menu, a video application, a “search” and/or interactive fill-in fields, a different image on each page, or a different color for the same template style to set off a particular page.
Templates, however, are expensive, or can be, especially the better quality models. The price range extends from $50.00 to $200.00 or more, along with web designer fees, which typically run about the same or shoot to over $1,000, depending on the expert and that person’s level of experience. This, of course, is unless the entrepreneur possesses web-building skills her- or himself. In either case, templates will need to be bought, although discounts and specials will help one save money. Because of the high cost, those with limited budgets could buy one and use it over and over again, especially if outsourcing the website construction. The price of the desirable template, and the budget, should give entrepreneurs a clearer idea in which direction to go with spending.
With a template business owners are able to put a “face” on their site and give it a distinctive character. As a matter of fact, the template, when used the right way, actually becomes their site, speaking out as the representative for the business.
Those who wish to start from scratch can do that, too, with the help of a major editor like Dreamweaver ™ or Front Page™, and some knowledge of HTML or PHP will allow any entrepreneur to build her or his own site to appear unlike any other. The only limit here is the imagination.
Ken Cobb is the founder and CEO of Next Level Enterprises, LLC an industry leader in home business Internet Marketing, Consulting and CRM Solutions.
For more information: info@NextLevelEnterprises.com
When it comes to a business, appearance is virtually the crux of the deal, or at least many entrepreneurs think so. Quality merchandise and respectable service form the foundation of every venture, but the image representing that business—in other words, its “face”—is the initial attraction to the public, which is made up of people who are predominantly visually stimulated beyond everything else. This is was an online site must look a certain way. Logos, ads, colors, menu organization, font style . . . all of this goes into shaping an online business’ particular image. Attraction, though, isn’t only what seems “pretty”; the apeal comes from uniqueness and innovative arrangement—a design unlike no other, one that stands out in the eyes and the mind. This is the”business sign” that draws the ongoing traffic.
All this is accomplished through the website template. This comes in many styles and features, depending on the personal preference and necessity of the particular entrepreneur and that person’s business. Construction with the template is simple, quick and very convenient, not to mention pre-organized to facilitate every business venture’s sense of professionalism, with those features common with most businesses, such as menus, title space, cells for section division, and areas for imagery, like photos. Everything is patterned but can be re-devised or arranged to accommodate a user’s needs.
Employing the same template for each page of a site keeps things uniform. This not only assures consistency in style and design, but using the same template throughout the site makes construction effortless, since every page will feature virtually the same thing, perhaps with slight or subtle variations here and there, such as an addition to the menu, a video application, a “search” and/or interactive fill-in fields, a different image on each page, or a different color for the same template style to set off a particular page.
Templates, however, are expensive, or can be, especially the better quality models. The price range extends from $50.00 to $200.00 or more, along with web designer fees, which typically run about the same or shoot to over $1,000, depending on the expert and that person’s level of experience. This, of course, is unless the entrepreneur possesses web-building skills her- or himself. In either case, templates will need to be bought, although discounts and specials will help one save money. Because of the high cost, those with limited budgets could buy one and use it over and over again, especially if outsourcing the website construction. The price of the desirable template, and the budget, should give entrepreneurs a clearer idea in which direction to go with spending.
With a template business owners are able to put a “face” on their site and give it a distinctive character. As a matter of fact, the template, when used the right way, actually becomes their site, speaking out as the representative for the business.
Those who wish to start from scratch can do that, too, with the help of a major editor like Dreamweaver ™ or Front Page™, and some knowledge of HTML or PHP will allow any entrepreneur to build her or his own site to appear unlike any other. The only limit here is the imagination.
Ken Cobb is the founder and CEO of Next Level Enterprises, LLC an industry leader in home business Internet Marketing, Consulting and CRM Solutions.
For more information: info@NextLevelEnterprises.com
Labels: purchasing website templates, the face of a business, website templates, website templates for entrepreneurs
posted by Next Level Enterprises @ 11:36 AM
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