When Advertising in a Business Journal Does Not Make Sense

By Ken Cobb

You might figure that business journal ads for network marketing are a great investment. In some cases you would even be entirely correct! Yet when you delve deeper into the business journal industry, you will notice that a great many journals will actually prove a counterproductive environment for your sales pitch. Granted, even a little bit of exposure is better than none at all, and if you have a large advertising budget you should go ahead by all means and place your ad in each and every business journal that will accept marketing network advertisements. On the other hand, if your budget is limited – which it tends to be when you are just starting out in the business – you will have to invest your advertising dollars wisely.

Here are some tips that may assist you in business journal advertising:

• Read a copy of the journal prior to placing an ad. Find out whom it is geared toward, what the general attitude is with regard to entrepreneurial endeavors, and also what the slant is with respect to investing funds in business ventures.
• Magazines aimed at more mature readers will most likely not yield much of a target audience simply because seniors are much more conservative with their funds and investing them in a network marketing opportunity is not usually considered a safe investment.
• If the publication is directed toward the business person, you may not find that these individuals are looking for investment tips which will most likely be on a larger scale than what you are able to offer. These are the industry movers and shakers who will not want to trifle with a home based business but instead are willing and financially able to bypass all that and move on to the storefront and call center operation.
• Find a business journal that is general in scope, broad in appeal, and perhaps even geared toward a younger readership. These will be your primary target market since they are still trying out different ventures, business opportunities, as well as products that might be worth selling.
• Do not insult the readers’ intelligence with general ads that are normally utilized to generate unqualified leads. You have seen the ads; they usually sound something like this “make money while you sleep” or this “learn how I earned a six figure income in three months.” Readers of business journals know what is behind these ads and therefore you will waste you money if you go that route. Instead, use a factual ad that will highlight either the business opportunity or the sales potential. While you may remain oblique with respect to the actual product name, you should spell out if it is a wellness product or a service, a legal product or perhaps a news related service.
• When advertising your marketing network in a business journal does not make sense because of the publication’s scope and target audience, consider advertising in a niche oriented magazine instead for greater exposure!

Ken Cobb is the founder and CEO of Next Level Enterprises, LLC an industry leader in home business Internet Marketing, Consulting and CRM Solutions.

For more information: info@NextLevelEnterprises.com